The problem
the potential costumer doesn't have time to make home cooked meals and they want to maintain their healthy lifestyle grabbing something to snack rapidly
The solution
A verity of nut mixes for any taste palatt in a TO-GO pack, enrgy bars and natural nut butters to throw on a piece of your bread of choice in under 2 minutes.
typography
Aa
Rubik
h1
h2
h3
p1
p2
40pt
36pt
32pt
28pt
24pt
#F3DAB8
primary color
#E29D4D
#B33C73
#599E90
#974121
#942A53
complementary triad
#407065
the eyes of a racoon
A racoon is a sneaky animal the likes dark spaces and lives in the urban environment nowadays and usually eats from the trash. This symbol is contradictory to the health promoting and freeing approach of the brand that causes interest
primary logo
secondary logo
logo variations
Arista Pro
Alternate
costumer persona
Lyn, 35, mom of 3 and a dog owner, works in HR and comes back from work at 4pm.
Loves fitness and hates cooking but still wants to eat healthy. likes a sweet treat after her workout. she's always in a rush.
design system
after planning the content of each page based on market research it's time to lay the foundations of repeated elements on the site
using
60%
30%
10%
rule
Icon gallery
Buttons
active
hover
inactive
+
+
+
-
-
-
wireframing
home page
product presentation component
category page template
product page template
cart page template
product gallery &
basic information
product
description &
costumer
review gallery
selected similar
products
After UI
navigaion bar
sticks to top
popular products
with and without
sales discount flag
banner
