A comprehensive branding and social media system was developed for this professional, offering both personal training and dietitian services. The challenge lay in uniting the two disciplines into a cohesive identity while reflecting the client’s personal philosophy of balance and well-being. 

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The design drew inspiration from a balance scale to symbolize harmony, leaves to represent health and natural growth, and the letter M as a personal signature element. Deliverables included a logo, branded uniform, stationery, training equipment, and a suite of social media posts. The outcome was a unified and versatile identity that visually communicated balance, professionalism, and a holistic approach to health.