A branding and packaging system was developed for RICHER, that specialzes in healthy-style snacks such as nuts and dried fruits. The main challenge was to stand out in a crowded market where products often rely on similar visual strategies. 

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The design introduced a playful and memorable character: a raccoon sneakily eating a snack, paired with bold shapes inspired by raw peanuts. This combination balanced a sense of fun with a natural, wholesome aesthetic. The final outcome was a cohesive series of package designs that conveyed both quality and approachability, giving the brand a unique personality and stronger shelf presence.